HI! I'm Aleksandr Romanov
T-shaped product designer: crafting products, not just design components
Summary
- 20+years of design
experience - 7+years in
product design
- BackgroundI design from scratch, grow with data, and love when design moves the needle. Blending brand craft with product thinking, obsessed with product growth.
- ExperienceGraphic design degree. Art Director: agency team, major brands. Built 0→1 products in startups and worked in corporate design systems. Work areas: Media tech, HR tech, Telecom, Fintech, Enterprise SaaS, EdTech.
Worked on projects for
Projects
Pitch Me
2020–2023
2020–2023
Pitch Me
2020–2023
2020–2023
UK HR tech project: AI-powered skills-based talent marketplace connecting job seekers and employers
Redesigned the product | Streamlined design workflows | Boosted conversion | #5 Product of the Day on Product Hunt
Televzr
2018–2020
2018–2020
Televzr
2018–2020
2018–2020
50M MAU media organizer with one-click downloads from direct links
Founding Designer | Took products from MVP to profitability | Driving 2X revenue growth
Pay-Z
2018–2020
2018–2020
Pay-Z
2018–2020
2018–2020
Smartphone-powered self-checkout service for retail
Researched offline user behavior | Defined visual identity | Designed mobile app UI | Designed a payment terminal prototype
Aliwizard
2020
2020
Aliwizard
2020
2020
AliExpress Shopping assistant – browsers extension
Redesigned the extension | Researched competitor pain points | Increased installs
Wondertab
2020
2020
Wondertab
2020
2020
Chrome productivity extension: personalized New Tab dashboard
Designed the extension UI | Designed the logo and identity | Conducted hallway testing
Sony
2014–2015
2014–2015
Sony
2014–2015
2014–2015
Sony sales education and staff engagement platform
Designed UX/UI | Won client approval | Halved onboarding duration | Increased team engagement
→ View case (Behance)
Yota Devices
2013–2014
2013–2014
Yota Devices
2013–2014
2013–2014
Training and motivational platform
for Yotaphone 2 sellers
for Yotaphone 2 sellers
Designed UX/UI | Presented to the client | Designed a mobile sales motivation tool | Drove higher engagement in offline sale
→ View case (Behance)
Chaos control
2022
2022
Chaos control
2022
2022
Platform that analyzes core business processes, measures efficiency and their financial impact
Design concept | Created UI/UX design | Designed logo & visual identity
Chat fuel
2018
2018
Chat fuel
2018
2018
Chatfuel contest entry: a landing page with chatbot-powered onboarding that teaches basics via dialogue
Contest work | Identified key product issues | Created solution concept | Prototyped the design | Awarded 3rd prize
First Nameless Bank
2018
2018
First Nameless Bank
2018
2018
Test task: Mobile banking prototype with group savings functionality
Test project | Competitor analysis | App UI/UX design | Interactive prototype
Eachword
2017
2017
Eachword
2017
2017
Browser extension for language learning with flashcard-based memorization
Extension UI/UX design | Brand identity & logo design | User flow | Interface animations
→ View case (Behance)
Pitch Me
2020–2023
2020–2023
Pitch Me
2020–2023
2020–2023
UK HR tech project: AI-powered skills-based talent marketplace connecting job seekers and employers
Redesigned the product | Streamlined design workflows | Boosted conversion | #5 Product of the Day on Product Hunt
Televzr
2018–2020
2018–2020
Televzr
2018–2020
2018–2020
50M MAU media organizer with one-click downloads from direct links
Founding Designer | Took products from MVP to profitability | Driving 2X revenue growth
Pay-Z
2018–2020
2018–2020
Pay-Z
2018–2020
2018–2020
Smartphone-powered self-checkout service for retail
Researched offline user behavior | Defined visual identity | Designed mobile app UI | Designed a payment terminal prototype
Aliwizard
2020
2020
Aliwizard
2020
2020
AliExpress Shopping assistant – browsers extension
Redesigned the extension | Researched competitor pain points | Increased installs
Wondertab
2020
2020
Wondertab
2020
2020
Chrome productivity extension: personalized New Tab dashboard
Designed the extension UI | Designed the logo and identity | Conducted hallway testing
Sony
2014–2015
2014–2015
Sony
2014–2015
2014–2015
Sony sales education and staff engagement platform
Designed UX/UI | Won client approval | Halved onboarding duration | Increased team engagement
🡢 View case (Behance)
Yota Devices
2013–2014
2013–2014
Yota Devices
2013–2014
2013–2014
Training and motivational platform
for Yotaphone 2 sellers
for Yotaphone 2 sellers
Designed UX/UI | Presented to the client | Designed a mobile sales motivation tool | Drove higher engagement in offline sale
🡢 View case (Behance)
2020–2022
2020–2022
MTS Digital
Senior product designer
Worked at one of Russia’s largest telecom companies as a Senior Product Designer, contributing to two key mobile projects: family group management flows and Android launcher features.
2020–2023
2020–2023
Pitch Me
Lead product designer
Worked in a UK-based HR-tech startup as part of an international team: designed user flows, created desktop/mobile UI mockups, and developed the project's visual identity and style.
2018–2020
2018–2020
3205 team
Lead product designer
Led UI/UX design for the company’s flagship product and new product lines. Developed product identity, tested hypotheses, analyzed funnels and metrics, crafted UX copy, and implemented growth-driven design strategies.
2018–2020
2018–2020
Pay-Z contactless payment
Product designer
Defined visual style system, designed cross-platform interfaces (mobile + payment terminal), conducted observational UX research in retail environments, and prototyped full-size terminal.
2010–2016
2010–2016
Play! Digital agency
Digital designer / Art director
Career path: Multidisciplinary Designer → Senior Web Designer → Art Director. Expertise: digital product development, client relations, and design team management.
2009–2010
2009–2010
City of successful brands
Designer
Full-spectrum designer at a small agency: created marketing collateral, logos, websites, and executed complex branding systems.
2007–2008
2007–2008
Stendex
3D designer
End-to-end exhibition design: from initial 3D concept development and client pitches to on-site installation supervision.
2006–2007
2006–2007
VSE 100
Web designer
My first permanent job at a small Moscow studio, where I designed websites in Photoshop and delivered dev-ready layouts
2002–2008
2002–2008
Institute of Modern Arts
Graphic Design
Bachelor of Fine Arts
2013–2015
2013–2015
British Higher School of Art & Design
Interactive & New Media
Postgraduate degree
2016
2016
Bureau Gorbunov
UI and envisioning information
Courses
2021
2018
2015
2014