PitCH Me
AI and skills mapping service for recruiting candidates for IT companies
  • Period
    2022 — 2023
  • Role
    Lead Product designer
  • Duty
    A full range of design support for the project. Visual style and identity. Design of the UI and scenarios. Processing analytics data and improving conversion.
  • Achievement
    Our team created and developed the product and drove it to $10,000 a week. Which allowed us to recoup the cost of the team and bring in money for the business.
Problem & task
3205 team had a website savefrom.net. It let you download media files with direct links. The website was in the top 100 of the most visited websites in the world. It had 50 million unique users per month. But the site's features are causing problems with copyright holders. Needed a new standalone product to move the paying audience to it and make the business more legal.
Research
Surveys
We conducted surveys on why people download videos and what they do with files. It turned out that in addition to simple porn videos, teachers often download them to show videos teaching applied subjects, religious ministers for sermons, as well as for viewing on a bad Internet.

Cust dev
We contacted people in the USA to get more information and to cover various usage situations. We talked about downloading videos for offline viewing in airplanes and traveling. The conversations confirmed the value of the product and people's willingness to pay for it.
Legacy
When I started my work, there was an MVP of the product. It supported the basic functions of the target application and solved the main tasks. However, it had some issues: it didn't work well, wasn't clear to users, and didn't sell well.
First step
After analyzing the conversion rates for the MVP, the product manager and I decided to make the product much simpler. We aimed to make it more understandable and familiar to users. This should have increased conversion rates, as many users deleted the app after just one use.
Goals
There is a clear connection between user goals and business objectives. Users want to know how to get content, how to consume it, and how to get more of it. By meeting this need, businesses can retain users and generate more revenue.
How to?
Get
Consume
Get more
Retention
Revenue
Redesign
To address these objectives, we have thoroughly revised and updated the design of the application, as well as the onboarding process and scenarios. These emphasized key interface elements, simplify texts, and generally reduce the cognitive load on user.
Results
To address these objectives, we have thoroughly revised and updated the design of the application, as well as the onboarding process and scenarios. These emphasized key interface elements, simplify texts, and generally reduce the cognitive load on user.