Google
B2G project. An educational website for schools about online safety. A platformer flash-game.
- Work period2021 — 2022
- RoleLead Product designer
- ResponsibilitiesWorking with team on hypotheses
Designing user flows
Making UI mockups
Creating visuals and branding
Running tests and research - Key Highlights100% data-driven
Large-scale A/B testing & research
50M+ monthly active users
Built from scratch → profitable
The 3205 team operated SaveFrom.net, a website that allowed users to download media files using direct links. At its peak, the site ranked among the top 100 most visited websites globally, attracting 50 million unique users each month. However, the platform's core functionality began facing legal challenges from copyright holders. To address this, we developed a new standalone product designed to migrate our paying audience to a more sustainable and legally compliant business model while maintaining service quality for our users.
The 3205 team operated SaveFrom.net, a website that allowed users to download media files using direct links. At its peak, the site ranked among the top 100 most visited websites globally, attracting 50 million unique users each month. However, the platform's core functionality began facing legal challenges from copyright holders. To address this, we developed a new standalone product designed to migrate our paying audience to a more sustainable and legally compliant business model while maintaining service quality for our users.
Research
Surveys
Surveys revealed three key user groups downloading videos: teachers preparing classroom materials, religious leaders collecting sermon videos, and viewers with unreliable internet connections. The findings showed unexpected professional utility beyond typical personal use.
Cust dev
Research interviews with U.S.-based users covered diverse scenarios, particularly downloading videos for offline viewing during air travel and trips. These conversations validated the product's market fit and revealed strong payment willingness among target users.
Surveys revealed three key user groups downloading videos: teachers preparing classroom materials, religious leaders collecting sermon videos, and viewers with unreliable internet connections. The findings showed unexpected professional utility beyond typical personal use.
Cust dev
Research interviews with U.S.-based users covered diverse scenarios, particularly downloading videos for offline viewing during air travel and trips. These conversations validated the product's market fit and revealed strong payment willingness among target users.