Pay Z
Studied in-store shopping habits, redesigned the app, boosted checkout conversion, and designed payment terminal
Focused on optimizing conversion funnels for both offline and online user journeys. Streamlined the customer purchase funnel, designed the app interface and a stationary checkout terminal, and evolved the brand’s visual identity and terminal design.
  • Duration
    2019 — 2020
  • Role
    Product designer
  • Work & Impact
    • Designed payment app UI/UX
    • Built app-terminal flow
    • Tested in-store usability
    • Developed terminal design
    • Researched shopper behavior
    • Created brand identity
    • Optimized checkout conversion
  • Key Highlights
    • ₽23 million in funding
    • Offline+online flow design
    • Product design: digital & physical
Selected clients
Project in media
vc.ru
FRII has already invested 2.5 million rubles in the project initially.
habr.com
The Pay-Z app brings the 'smart store' concept to life by removing the biggest pain point—queues
Rusbase
FRII will invest 20 million rubles as seed funding in Pay-Z, a checkout-free shopping solution for retail stores
App
Payment terminal
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