V0 — Baseline version. The main problem was efficiently delivering candidate shortlists while ensuring meaningful employer engagement with profiles. The company introduced its proprietary
SmartMe Profile format to streamline data presentation. Yet, the extensive skill and experience data demanded deep scrutiny per profile, slowing screening. Meanwhile, the candidate list view offered too little context, making it hard to prioritize high-potential profiles at a glance.
ProblemOverloaded candidate profiles, low-information candidate cards, high cognitive load, and difficulty in quick candidate prioritization.
Key Metrics- Candidate card CTR → 25%
- Payment rate → <0,1%
Root CauseEmployers spend excessive time reviewing a single profile, avoid screening large candidate pools, and drop off before completing payment.